When planning who and what will be featured in the print and radio adds and the documentary, we had to make sure that all the texts connect together. In both the print add and the radio add there is the same slogan which is one of the main aspects of the adds, it doesnt have to be catchy the slogan we chose is 'Whats your style' this links with the documentary because it is called hair, you either have it or you dont.
Also we chose the girl who is the main image of the print add because she was also featured in the opening titles to connect these elements. In opening titles we tryed to pick lots of different girls with different hair colours to make the opening titles more varied this also connect with the slogan 'Whats your style'. The girl featured on the print add has bright hair colour and we chose this girl to be in the print add because her hair stands out and is more unique.
The radio add is also linked to the documentary because the voiceover on the documentary is also the voice at the end of the radio add. This voice over at the end of the radio add is essential to let the audience know when and were the documentary will be showing. The voiceover on the documentary is also vital to help the bring all the interviews together. When we chosing the person to do the voiceover we looked at our target audience research and the audience said they would like to see a female voiceover.
There is also clips of the documentary in the radio add to give the audience a hint of what is to be expected in when they see the documentary.
we will be able to advertise our radio advert on any radio station that could be targeted at the same audience however it can not be advertised on any of the bbc radio stations because the bbc is funded by the public and a non comertial radio station. we are slao limited to the genra of radio staion, for example a sports radio station would not be a suitable atation to braodcast our advert. our radio advert will be braodcasted on weekdays and weekends prefrubly between 12- 4 pm this is because people may find it unsuitable for a documentarie to be braodcasted at a time where people are preparing food.
we will be able to advertise our radio advert on any radio station that could be targeted at the same audience however it can not be advertised on any of the bbc radio stations because the bbc is funded by the public and a non comertial radio station. we are slao limited to the genra of radio staion, for example a sports radio station would not be a suitable atation to braodcast our advert. our radio advert will be braodcasted on weekdays and weekends prefrubly between 12- 4 pm this is because people may find it unsuitable for a documentarie to be braodcasted at a time where people are preparing food.
The newspapers where my print ad would be found is a mixture between The Mail and The Express The Times and The Guardian because of the different varities of interviews found in our doucementary. It has the serious side with a Trichologist and a hair loss sufferer but also a fun side with the different types of hair dressers. These newspapers are also good for our target audience of women and men between 14-45.
I believe that the constrast of all the products as a whole go really well toegther because they are all linked together so that they all make sense when they are seen together. The voiceovers are the main thing i think that links the documentary and the radio trailer because the voiceover ties everything together. Also the slogan which is featured in both advertisments, we orginally didnt have a slogan and now that there one is does really tie them both together and makes them work as one.
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