- Inheritance - scheduling a programme after a popular one to try and 'inherit' their audience.
- Pre-echo - scheduling a programme before a popular programme that viewers will tune in early.
- Hammocking - between two popular programmes
Remote controls have had an impact, satellite/cable/freeview - makes audience active (sky+)
Watershed after 9 - sex,drugs, violence
Narrowcasting - specific target audience - e.g. disney channel, discovery channels, Nickelodeon, LivingTV, Dave.
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